ECG boosts staff motivation – researchers

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Research conducted by the University of Valencia, Spain suggests that businesses which treat their employees well, conduct honest marketing, focus on sustainability and minimise their environmental impacts not only contribute to the ‘common good’ but can do so without detriment to their financial performance.

Out of 400 companies with a Common Good Balance Sheet across Europe, 206 responded to the survey. Here are some of the findings:

  • 86% of ECG businesses reported a positive impact on their reputation.
  • 82% reported improvements in motivation and well-being in the workplace.

Positive impacts (reported by over 75% of businesses) were found in the areas of:

  • sustainable supplies and use of local suppliers
  • reduced carbon footprint caused by supply and logistics
  • minimising environmental impacts of production and logistics
  • prioritising environmentally sustainable investments
  • monitoring ethical behaviour of banks and financial services suppliers
  • staff input into decision-making
  • relations between staff and management
  • fair and transparent product / service information to customers
  • customer trust
  • cooperation with customers
  • cooperation with local social movements

95% of companies said that all these positive impacts on their business operations had been achieved at no detriment to sales. 26% said there had actually been a positive impact on revenue.

Similarly, 85% said there had been no adverse effect on profit while 19% said profitability had been improved.

One of the participating businesses commented:

“My work has become more meaningful. Customers are treated as equals. New contacts have been made. New markets have opened up. The company is prepared for the future.”

ECG co-founder, Christian Felber, who attended the presentation of the research in Vienna in February said:

“For many years CSR has been considered by many business managers as an adjunct to the main purpose of the business and a PR attempt to buy reputation despite, not because of, what is happening in other parts of the company.

Summarising the findings of this research, we can conclude that businesses that integrate ethical, caring and sustainability practices into the core of their operation are investing wisely not only in their own futures but in the future of society at large. That is the Common Good.”

Summary of the research
Main report
Full press release

ECG at the United Nations

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Image: By Vassil - Own work, CC0,

UN offices at Palace of Nations, Geneva

On 21 and 22 March an international ECG team will attend the UN Regional Forum on Sustainable Development for the United Nations Economic Commission for Europe in Geneva, Switzerland to present ECG as an inclusive and sustainable economic model. Government representatives will be attending the forum and sharing their experiences in implementing the Sustainable Development Goals (SDG) including a focus on what they can do to assist companies in delivering the goals. ECG is presenting a case study at a panel debate and will have a booth at the SDG fair showcasing the ECG Matrix and tools and how they address the SDGs. One of the questions prepared for a panel discussion is, ‘How can we make sure the Sustainable Development Goals do not promote a failing economic model and stop us from implementing deep structural change?‘ ECG has a coherent model which may just provide the answer!

Picture of a man in suit dressed up as a zombie

Letter to the Guardian: Common Good Balance Sheet could help to take on ‘zombie elites’

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A letter to the editor of The Guardian by Andy Chapman, one of the Directors at the Economy for the Common Good UK CIC, has been published by the newspaper. Responding to to the article “Britain is being stalked by a zombie elite – time to take them on” by Guardian columnist Aditya Chakrabortty, he writes: “[The author] is right in his description of how the ‘zombie elites’ are ruining British economy and society. The Economy for the Common Good movement was founded in 2010 in the wake of the global banking crisis and in response to the manifest failures of neoliberal policies in a globalised world.

It offers an inspiring vision of a market economy in which success is measured by a company’s contribution to the common good and not simply on short-term financial value. It also offers practical tools to enable any organisation to evaluate its impact in this way. There are now hundreds of companies worldwide that produce their own Common Good Balance Sheets. Our future must surely lie with the progressive instincts and talents of ordinary people – and not the toxic prescriptions of the living dead!”

Manchester Business School learns about ECG

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David Wallace and Andy Chapman of ECG UK led a session at Manchester Business School on 17th October with a group of MBA students. After an initial brief debate about the issue of whether business should or should not aim to maximise shareholder returns to the exclusion of other goals, we gave  a presentation about the ECG model and the history of the movement followed by questions from the audience.

Read more about this and other news about ECG UK in our latest email newsletter.

Matrix 5.0 consultant training

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ECG UK will be hosting consultant training in working with the new ECG Matrix 5.0 to help companies and organisations complete a Common Good Balance Sheet.

The course will help you to:

  • Understand the content and reasoning behind the themes in the ECG matrix
  • Apply ECG thinking in your work as a consultant/coach/trainer
  • Adapt the ECG framework for charities, not-for-profit organisations and local government
  • Be part of the Economy for the Common Good movement

When: October 12th – 15th, 2017

Timings: Thursday 12th October, 1.30pm – 5.30pm
Friday 13th October, 10.00am – 6.00pm
Saturday 14th October 10.00am – 6.00pm
Sunday 15th October. 10.00am – 2.00pm

Where: The Tabernacle, 34-35 Powis Square, London W11 2AY

Cost: £595

There has been a lot of interest in the course and we have places for 15 participants, so we advise you to book your place as soon as possible.

For booking & more information contact:


Public meeting for all interested in ECG UK

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We are holding a public meeting on Tuesday 4th July 2017 at the Esmee Fairbairn Foundation, Kings Place, 90 York Way, London N1 9AG. The meeting will run from 6-8 pm but there will be a short introduction to the history and basic principles of ECG for anyone who is new to it at 5.45.

There will be a brief update on recent developments and news about ECG UK but most of the meeting will be devoted to a conversation involving everyone present about how we can most effectively build and develop ECG in the UK over the next 18 months.

If you’d like to come (and please do, as we want lots more people to get involved in what’s happening!), please email with your details as we will need to let the venue know beforehand who is going to be attending so that they can arrange security passes to be available.