ECG Model

Common Good Matrix v 5.0

The ECG model is encapsulated in the Common Good Matrix (shown above).

This maps the four fundamental ethical value groups (human dignity, cooperation and social justice, environmental sustainability and transparency/democratic co-determination) onto five stakeholder groups (suppliers, owners/investors, employees, customers and society at large).

The resulting twenty “themes” provide an holistic view of every aspect of an organisation’s operations and how they contribute to, or subtract from, the common good. The organisation can work through the themes to produce its own Common Good Report. 

Each theme has a number of more detailed “aspects” and indicators together with some indicative questions that guide the organisation as to what information is being sought. The organisation answers these questions and, for each aspect, scores themselves on a five point qualitative scale  (ranging from “doing the legal minimum” to “best practice”). These scores can then be converted into a number of points for each theme, using the ECG points calculator. A maximum number of 50 points is available for each theme and, by extension, a maximum of 1,000 points overall. Negative points are awarded for business practices that are highly detrimental to the common good (for example, which are grossly polluting or which abuse human rights). 

A Common Good Report can be produced from this process and be used simply for internal purposes. If the organisation wants to publish it and use it, for example, as part of its brand communication strategy, then the Report and the points score must be audited by a qualified ECG Auditor (in a similar way to that by which a company’s annual financial statements are verified by external auditors). 

More information about this process is available here.

The Common Good Matrix has been designed and is kept updated by the Matrix Development Group. This is a team of volunteers and domain experts,  who also have input from ECG business supporters  and other ECG members who have the democratic right to have a say in how the model is developed.